204B Wellington Street Collingwood Vic 3066 PO Box 370 Abbotsford Vic 3067 T 03 9415 8810 F 03 9012 4203 info@thebighillgroup.com

The Big Hill Group is a visual communications company defined by its attributes; the ability to listen, the resolve to go the extra mile, create visual solutions with purpose and flair and above all make a valued contribution to our clients.

Culture Victoria Website Launch - Poster, Postcard & Online Advertising CV is a digital gateway to the vibrant mix of culture, community and creativity that is Victoria. The purpose of this project was to communicate the coming together of Victoria's great arts and cultural institutions in one place. The design uses some of Victoria's most recognisable icons and connects them through the use of a line, a visual play as they are now all 'on-line' at cv.gov.au. Between the icons the line forms the words; diaries, photos, music and video, conveying some of the various media formats available for viewing on the website. Campaign included promotional poster, postcard and flash animated internet advertisement.

Galleria Christmas Catalogue & Campaign - Design & Photography Galleria is a prominent retail centre in the heart of Melbourne's CBD which means it competes with the vast shopping options the city offers. The design approach uses a clean, sophisticated look and plays on the advantages of shopping for all of your gifts in one convenient centre. The campaign included a gift-with-purchase promotion aimed at attracting shoppers and city residents to the centre. Campaign included catalogue, catalogue stands, in-centre and point-of-sale signage and advertising.

Mornington Peninsula Shire - Community Plan Brochure The Shire needed to communicate to Mornington Peninsula residents its upcoming community plan and strategy document, this is an important dialogue as it details how the Shire will address important issues across the municipality. The key behind effectively communicating the detailed strategies in the plan was to simplify the issues into 5 main areas of focus. The concept 'One Step at a Time' represents taking positive steps towards achieving future improvement and goals.

House of Celebrations - Website & Brochure This new business needed to establish itself both online and through traditional print mediums. The very personal and tailored service offered by House of Celebrations means that the website and promotional material are simply an introduction to their product range and a prompt to encourage customers to contact the company for a private consultation. www.houseofcelebrations.com.au

Editorial Design Our approach to editorial design is fresh and creative. We have worked on various publications including B2B and B2C magazines.

Mornington Peninsula Shire - Climate Change Booklet Cover Design The environment is highly valued and a key concern for the Peninsula community. The Shire published the results of a commissioned CSIRO study on the Peninsula in a summarised booklet. The cover design takes a 'what if' approach, featuring a pristine photo of the area fading down to the possible scenario of devastation. Community meetings facilitated by environmental experts were branded 'Climate Change Conversations' and advertised via a flyer design.

Knowledge Commercialisation Australasia & Australian Institute for Commerialisation - Exhibition Directory Book The exhibition showcased hundreds of exhibitors all vying for the attention of potential investors and customers. The Big Book of Ideas was the Expo's directory as well as a communiqué and promotional document for the exhibitors. The document detailed all exhibitors and their products. The directory design follows a simple grid and indexing system, using colours to differentiate the sections of the directory. This system made using a sizable book extremely easy to use.

Wedding Invitation A pair of decorative birds adorn the art deco inspired invitation design. The design extended across all stationery including guest seating list and table signage.

Galleria - Food Hall Promotion The challenge for this campaign was to increase trade after 2pm at the Galleria Food Hall. The campaign featured special offers between 2 - 4pm daily and free movie tickets for the first customer at each retailer to spend $10 or more. In addition to press advertising, the campaign was made highly visible with point-of-sale and in-centre signage for passing foot traffic.

Express Leads - Logo Design Express Leads is a new web based software package for the real estate industry. The product offers a simple, fast and accurate way of generating leads for agents. The logo design is almost a summary of what the product achieves; quick and direct marketing delivered to potential customers.

Bartercard - Members Magazine Bartercard wanted a way to engage with their members and to provide them with useful and timely information. A member's magazine was seen as the best vehicle for adding value to Bartercard membership. The name and design reflects where the brand wanted to take their image; to be modern, re-energized and continue it's relevance to existing members.

Galleria - Mother's Day Campaign This was a special Mother's Day Campaign created to support the McGrath Foundation. Galleria purchased 'Simply a Collection' cookbooks with all proceeds of the purchase going to the Foundation. The books were then given to customers as a gift with purchases from selected Galleria stores. The Foundation colours were used to theme the campaign and create atmosphere throughout the centre. The campaign was received positively from retailers and customers alike.

IQPC - Event Brochure & Promotional Card IQPC produces tailored conferences, large scale events, topical seminars and in-house training programs. The marketing for this event was centered on the event brochure, which was printed on recycled uncoated paper. Also produced was a promotional postcard printed on Australian native 'grow-me' paper which can be planted in soil and will sprout native flora.

Marketing Week Conferences UK - Event Campaign Following a sell-out event the previous year this brochure needed to convey that the event was fresh and a must-attend once again. The illustrated television character was created to brand the event and leads the reader through the brochure expressing different emotions reflective of the issues and topics covered. Promotional material included program brochure, direct mail and advertising.

Galleria Christmas Catalogue & Campaign - Design & Photography With a unique mix of specialty and boutique stores, Galleria's Christmas campaign was pitched at the higher end of the market. The campaign was themed 'The Art of Gift Giving', a play on the centre's name. The catalogue design led the audience through a virtual Gallery with each potential gift ornately framed. The campaign included catalogue, direct mail, point-of-sale, signage and press advertising. The catalogue was Highly Commended in the 2008 Australian Catalogue Awards.

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